Your friends and family keep you on your toes and often unwittingly provide great fodder for blog posts! They also cause a scattered examination of conscience. Two recent questions about my blogging ( I have a painting blog and a home decorating blog) got me thinking about my purpose and audience, and the time I invest in this activity. This post is about Designing Home blog
I am happy to report that people do indeed read Designing Home blog. Since I began it almost three years ago, I’ve had over .25 million page views. That surprised even me because I originally began to write this blog with a local audience in mind. I couldn’t be further from the mark.
My readership is 6 times larger in the United States than Canada. Canada, Great Britian, Australia and Germany are almost tied in interest. Only a small percentage of readers are actually from Newfoundland. No doubt it is a global village.
I am glad that my original prediction about audience was correct. The average homeowner appears to welcome clear information about basic decorating issues. You now, the kind of questions you have if you live in an average size home and decorate with a modest budget. Personally that means a very modest budget layered with a lot of DIY. While I write about other topics that appeal to smaller audiences, I try to keep my focus “sensible”. Here are the top five posts on Designing Home:
10 Tips for decorating a small living room
75522 page views
May 2, 2012, 38 comments
10 Design Solutions for Small Bedrooms
Mar 17, 2011, 10 comments
5 Window Treatments for Patio Doors
9914 page views
Jun 14, 2011, 9 comments
It appears that many people have issues with small rooms and are looking for creative ways to use space. Window treatments, accent walls and hanging light fixtures are topics that everyone thinks about.
Why would I use a chunk of my valuable time to write?
The biggest joke of all is I don’t actually enjoy writing. I find it labour intensive and a clumsy way to provide knowledge although I am an avid reader. I am definitely a face to face communicator who needs the visual signals of my audience to be completely comfortable. It comes from years of teaching both children and adults. I am also a huge synthesizer. I like to get things down to the bare bones quickly. A colleague once told me I write like a machine gun. I am obviously not a highly verbal person – I am a doer.
But…. I love to organize and share information. It just makes me happy. The learner/ synthesizer function wins.
Blogging also provides a forum to research questions or problems that arise as I work with clients. It has expanded my horizons in so many ways when it comes to interior design. The design community is diverse and blogging keeps me in touch with trends from around the world. That is a necessity when you live on an island where attitudes can tend toward the provincial and predictable.
Blogging increases your credibility. When you have a blog /website as I do, you have a showcase for your understanding of design issues and people can anonymously ” check you out”. There are lots of lurkers out there from my stats. 2542 people checked out my portfolios , 798 read my design statement and 540 wanted to know more about me.
Yes, people are reading my blog. It serves its purpose.
Signing out from my not so decorative small computer space….